Major Pharmaceutical Corporation

CIBER Assumes Responsibility for All Web Application Development, Maintenance and Hosting

One of the top five pharmaceutical companies in the world engaged CIBER to help its over-the-counter healthcare division. The division needed to centralize the Web application development for its 75+ brand Web sites and portals to consolidate on a single technology platform and hosting environment. The division also needed to create repeatable solutions across its entire brand portfolio to better support e-marketing and targeted relationship marketing efforts and to better integrate with partners.

The firm engaged CIBER to assume responsibility for all Web application development, maintenance, quality assurance, and hosting. CIBER migrated all sites to a .NET platform. Next, CIBER used service-oriented architecture (SOA) and Web services concepts to design and build a campaign management framework that stores campaign components for all brand campaigns in a single repository, and enables greater targeting and personalization, cross-pollination of content, and analytical evaluation.

As a result of CIBER’s application outsourcing efforts, the division has decreased development and deployment costs, reduced time-to-market for campaigns, enabled seamless integration with partners, and improved campaign targeting and personalization.

Our relationship with Client dates back to 1997 and CIBER recently signed its second three year agreement to provide these services through 2010.

“With the advent of the .NET Framework, Service Oriented Architecture, and Web Services we saw the opportunity to build a common foundation for all our sites," said Client’s Director of Digital Marketing. "The common base has lowered development costs, and improved time to market for our additional brand sites and Digital Marketing campaigns. CIBER’s services have proven to be invaluable in helping us realize repeatable solutions, deliver consistently on a significant pipeline of projects, and better service our consumers.”